This is the first piece that prospective students receive in the main Xavier admissions cycle. Intended to be received early in the college decision-making process, this piece was written and designed to be a “feel good” piece that would give […]
View MoreAfter Xavier developed it’s new logo and brand, a team was formed to examine every piece that undergraduate students received, consolidate key messages and information, do audience focus group testing of concepts, and redesign the full communications cycle as a […]
View MoreAfter having the same logo and branding for ten years, the marketing committee of the Cincinnati Men’s Chorus decided to develop a new logo. A committee was formed to do focus group testing and to interview individual chorus members about […]
View MoreThis is the biggest piece in the annual admissions cycle and is a common piece in college marketing. Previously, the Viewbook was a large and very text-heavy piece that went to prospective students a month before they would even be […]
View More