Project Description

This is the first piece that prospective students receive in the main Xavier admissions cycle.  Intended to be received early in the college decision-making process, this piece was written and designed to be a “feel good” piece that would give a positive, upbeat impression of the school.  The overall theme was “8 Things That You’ll Do At Xavier (and remember for the rest of your life)” and we took the recently created brand voice themes, like Jesuit Values and Academic Excellence and gave them an expression.

The piece consists of a booklet, insertion card and a custom mailing sleeve.