Xavier Admissions Cycle Redesign

Project Details

Client name: Xavier University
Skills: strategy, design, layout, user testing
Filled in: ,

Project Description

After Xavier developed it’s new logo and brand, a team was formed to examine every piece that undergraduate students received, consolidate key messages and information, do audience focus group testing of concepts, and redesign the full communications cycle as a cohesive package.  I worked very closely with a writer and the Admissions Office team to develop the look and feel of these pieces and to strategize exactly what messages prospective students would receive at the various phases of their decsion-making process.  Though part of an overall marketing strategy, since the pieces have been used there has been a 150% increase in enrolled class sizes.