Cincinnati Men’s Chorus branding

Project Description

CMClogoAfter having the same logo and branding for ten years, the marketing committee of the Cincinnati Men’s Chorus decided to develop a new logo.  A committee was formed to do focus group testing and to interview individual chorus members about what they though the chorus was, what it meant to them and where they saw it going.  The key themes that came out of this were: family/group bond, musical excellence, and community education and outreach. The logo evolved into a spotlight pattern formed into a C that was angled up like a mouth singing in profile.